CII Naoroji Godrej Centre of Manufacturing Excellence

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Indian e-commerce ecosystem shakeup to intensify further : Research Report by Kotak Institutional Equities

20 May 2016

A tightening funding environment has prompted Indian e-commerce ecosystem to adopt stricter evaluation norms for business models, with focus on profitability and consolidation, a report said.

"We believe this (e-commerce) shake-up may intensify further, leading to the emergence of one or two strong companies within each sub-sector," said the research report by Kotak Institutional Equities .

A lack of fresh funding as well as stricter focus on profitability by investors is leading to swift business model changes by companies, it said. Further, recent government regulations clamping down on discounts and dependence on single large vendors may necessitate further changes in strategy and could impact sales growth in the near term, the report added

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